WhatsApp marketing is the use of WhatsApp to communicate with customers, share business information, promote products or services, and support customer enquiries. Businesses can use it to announce new offerings, share relevant updates, send promotional messages to opted-in audiences, and guide interested customers towards the next step in their buying journey.
Effective WhatsApp marketing involves more than simply sending messages to a list of contacts. It requires relevant content, appropriate timing, audience segmentation, and respect for customer preferences. Unlike random or unsolicited promotional messages, planned business messaging focuses on reaching people who have agreed to receive communications and providing information that matches their interests.